Apple Working on 50-Inch TV in Jony Ive’s Design Studio [Report]


Here is yet another rumor about the iTV. The latest rumor is that Jony Ive has been working on a 42- to 50-inch Apple television in his secret Cupertino design studio. Rumors of this device are keeping competitors on the edge of their seats.

USA Today reports:

Apple is said to be looking at a 42-inch or larger LCD TV with built-in Wi-Fi. Inside the locked-down studio of Jonathan Ive, senior vice president of industrial design at Apple, there’s a slick 50-inch TV, according to the source who worked at Apple.

Paul Gagnon at DisplaySearch believes that any release of an Apple television set is at least a year away due to the lack of large-scale panel orders with vendors.

But Apple co-founder Steve Wozniak thinks a strong push by Apple to get into the living room is inveitable.

“I do expect Apple to make an attempt,” says Apple co-founder Steve Wozniak, “since I expect the living room to remain a center for family entertainment, and that touches on all areas of consumer products that Apple is already making.”

When CES rolls around, we will definitely see many television companies try to bring something new to the table. IP-based TV and fancy smart widgets will be what companies are looking to add to their TV’s.

Who will compete with Apple, if anyone?

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