Apple’s Upcoming Event to Focus on Education and Textbooks


After yesterday’s report of an upcoming ‘media-related’ that Apple is planning in New York this month, new sources have filled us in on what Apple has planned for its upcoming event.

Earlier, TechCrunch stated that Apple’s event will focus on publishing and iBooks. After that report, multiple other sources supported it and it looks like Apple is about to enter the textbook market with iTunes University.

Clayton Morris, a tech expert for Fox News, revealed some inside information from “sources involved:”

  • This event will focus on iTunes University and Apple in education
  • I learned of the event back in September when it was originally scheduled for late Fall in 
    New York but it was eventually postponed.
  • The event will be in New York rather than in the Silicon Valley because New York is more 
    centrally located for textbook and publishing.
  • This initiative has been in the making for years.
  • The announcement will be small in size but large in scope: a big announcement in a 
    demure space.
  • I expect at least two large project announcements as they relate to Apple in education.
  • Steve Jobs was intinimately involved with this project before his passing. He gave a hat 
    tip to the textbook side of this project in the Isaacson biography.
  • This will not be a hardware-related announcement.

The iTunes University websites can either be public or private, and it is used by academic institutions across the world.

The initiative of iTunes U has apparently been in the making for years, and Steve Jobs was deeply involved in the project before he passed away.

Also, according to Good E Reader, one of the projects being announced is a new program for iBooks and Publishing. Their sources suggested that Apple plans to launch a new self-publishing platform to increase the content levels and size of the iBook store.

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